Green Basics
A recent shift in culture toward sustainability has also led to "green washing" in marketing by some companies. "Going green" and sustainability is certainly a positive motion, but these terms can become muddled. Here are a few questions to help weed through the jargon:
- Does this product or business use resources more efficiently?
- Does this product or business boost the economy?
- Does this product or business enhance community sustainability?
- Does this product or business reduce pollution, rather than creating more under the auspices of "going green"?
These are just a few of the many factors in achieving truly Green objectives. Sustainability is holistic, and requires innovation.
As a truly green company, we will not settle for the status quo… we lead in Sustainability.
